Blue Cap Marketing provided all due diligence related to the naming rights negotiation of the Atlanta Braves stadium including market comps, benefit recommendation and valuation, legal mandatories, negotiation strategies and activation ideas.
Blue Cap Marketing served as agency of record for Grant Thornton responsible for developing and implementing the company’s overall sports marketing strategy. Recommendations included the company’s first ever national partnership with the PGA Tour and priority local market partnerships including the Chicago Cubs, The Nationals, the Barclays Center and the Charlotte Hornets.
Blue Cap Marketing was hired to represent NFP in negotiating contracts with PGA Tour player and his agent. Strategy, approach, assets, and appearances were all elements of this relationship.
Blue Cap Marketing served as Senior Advisor to the Board of Trustees. The scope of work included Discovery, Recovery, and Education to large benefactors around a new, long-range development of this impressive regional asset.
Blue Cap Marketing serves as a contract sales agent for this veteran team of sports executives. Properties include CFP, Bowl Season, ESPN events, Country Music, American Heritage and Tourism.
BCM provided an interim CMO structure for the V Foundation during a transition period of leadership. During that nine-month period, we led fundraising, CRM, and partnerships, including ESPN events and media integration.