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BlueCap Marketing is a Charlotte, NC, based full service marketing agency with experience across the corporate spectrum. We pride ourselves on building strong partnerships with our clients to garner an intimate understanding of their business. We then leverage our extensive “tool-kit” of solutions to come up with a best fit solution custom-tailored for each client. Our experience includes success in Client, Agency and Property roles – hence the CAP in our name.

Home – Services

New Media

We create and execute highly ​effective messaging​, to hyper-targeted consumers, ​across all devices and at efficient CPMs. We utilize Display, Retargeting, Behavioral, OTT, SEO, SEM, Video, Email & Mobile.

Social Media

Other tactics include organic and paid campaigns with high engagement and content-driven context across all platforms.

Traditional Media

We have years’ of experience in planning, buying and placement of all media forms including broadcast television, cable, radio and out-of-home environments.

Sports Marketing

We maximize sponsorship value through strategy, negotiation and activation.

Experiential Marketing

Experiential Marketing- We have a passion for matching clients and customers in environments that build relational equity and create memories for all participants.

Brand Strategy

We are familiar with all aspects brand strategy including research, development and execution.

Home – Principal

De is a passionate sales and marketing professional who started in collegiate and professional sports, but who has transitioned into a New Media marketing specialist. He has a talent for building and maintaining long-term agency and client relationships at the team, rights holder and property levels, on both a regional and national basis. Notable achievements include his work in ACC, SEC, Major League Baseball, ​and NASCAR. De knows the broadcast and new media environments, ​and was responsible for building the collegiate marketing and licensing program that served as the model in the industry. He has spent the last six years helping start and grow two successful agencies,​ affording him a unique perspective to help understand client objectives and execute strategies that drive their business. De received a BA in Economics from the University of North Carolina at Chapel Hill and resides in Charlotte with his wife and three children.

Home – Contact

Refine your thinking – Put on a BlueCap! It all starts with a conversation. Please let us hear from you and thanks!

Phone: ‭(704) 534-1629
Email: dcordell@bluecapmarketing.com